Brand Guidelines: 5 Essentials Every Business Needs & Why
BACK TO ALL BACK TO ALL Your Content Goes Here Your Content Goes Here You've just spent weeks, possibly months, working closely with a branding agency to develop your brand
By Emily Hazel Miner|2021-12-27T00:43:25-06:00July 30th, 2020|Branding|
BACK TO ALL BACK TO ALL Your Content Goes Here Your Content Goes Here You've just spent weeks, possibly months, working closely with a branding agency to develop your brand
(21 reviews)
“We chose to work with Indiegogh over every other team we received quotes for two main reasons. Firstly, the agency portfolio has incredibly variable design styles, including a few projects that directly matched our desired branding style. Secondly, the over and above approach Indiegogh takes to creating a full deliverable package with branding and positioning guidelines, covering all angles from marketing to competitive position to design deliverables was simply unmatched. Most other agencies have little focus on marketing or positioning, and instead focus heavily on the aesthetics of branding only.” – Aubrey Stacy, Charm Factory
“I chose to work with Indiegogh for several reasons. One is that we were very intent on supporting an Austin based brand so we were looking for agencies and people within the Austin area to collaborate with. After looking through hundreds of people and agencies to potentially help us make our brand a reality, Indiegogh clearly had experience in creating amazing brands that resembled the type of brand we wanted to create. Before even speaking with Emily, it was clear this was a perfect fit. Another reason was because Indiegogh was a very high-touch, personal experience whereas with other agencies, your company and project tends to get lost in the fold. That was very important to us.” – Lucas Kraft, Wonderbelly
“We loved the design of Emily’s website and the branding work she’s done for other clients. We were very impressed by that and wanted our brand to have her eye all over it! We also love that she is another female Founder and entrepreneur, who helps elevate other female founded companies. It just felt right!” – Hailey O’Neill, MindBar
“I shopped around and took calls with a handful of boutique agencies. Emily from Indiegogh and I connected right away and I knew I could trust her with my vision for the brand. The team was so prompt and thoughtful with communication I felt confident making the investment.” – Lindsey LaParl, Strange Paradise
“I loved your entire concept of your own company and the fact that you were focusing on women-owned businesses. You were the first person I chatted with about this project and your amazing personality and our connection sold me right away – I cancelled my other quotes.” – Kylee Nitschke, Mercantile
“We enjoyed Emily’s energy, direct communication style, and professionalism. She communicates the branding process clearly, with trackable, scheduled targets that break the largeness of the project into pieces that connect to the next part of the process. The schedules Indiegogh sets are followed. You can expect the work that has been promised to be completed in a timely manner, and delivered promptly when expected. Emily’s personal energy is kind, patient, and motivated. She loves working with you, and her actions make this feel obvious.” – Aubrey Stacy, Charm Factory
“My favorite thing about working with Indiegogh is Emily’s eye for design + her dedication to our team in general. Emily would come out to meet with us in person whenever we asked her to – and she’d show up early, with high energy, and excited for our brand and vision. She came to our in person events when we asked her, and was always there for us when we needed her. It’s that level of dedication that really wowed us, along with her overall talent in the space. On top of that, she is well organized, planning weekly Zoom meetings with her camera on and analytics reports ready to talk through.” – Hailey O’Neill, MindBar
“We like to choose partners who can handle direction at a high level and run with it, and Emily did just that! She was great to communicate with and easy to work with. Not only did she meet deliverables, but she also went above and beyond by providing helpful tools and articles we can use after our project with her ended. We look forward to working with Emily again in the future in another capacity!” – Lena May, Inspire Me Latin America
“Easy! Working with Indiegogh always felt like a breath of fresh air compares to other companies we work with. We could always count on Emily to show up on time, produce good work, get things out on schedule, and create amazing work. It’s really nice to be able to trust someone like that when you’re building a brand!” – Hailey O’Neill, MindBar
“The workflow was a smooth process for us! Deliverables were always met on time and there was room for flexibility to adjust to everyone’s schedule and collaboration was always open and appreciated.” – Lena May, Inspire Me Latin America
“The workflow is organized, approachable, and consistent. We felt very heard and supported throughout our project. Meetings were regularly scheduled with agendas set to prepare our team’s expectations. Space for feedback or changes was always left wide open. The overall gathering of our business’s desires for the rebrand was incredibly thoughtful. We felt like every detail was noted and expanded upon for us. If we had an idea of a color or style, or a creative concept we wanted to see worked in, Emily provided it. She is an incredible listener, to the point that we had so few revisions on our project. Emily saw our vision for us, and made it come to life in the exact way we expected. Not every designer is able to accomplish this so directly. If revisions needed to be made, they were given a deadline to be provided by, and those deadlines were consistently met.” – Aubrey Stacy, Charm Factory
“I never had to wonder when I would receive deliverables or where the project was in our timeline. Emily is a fantastic communicator and always set the expectation of when and what was coming next. She met every deadline and blew me away with the amount of progress the team made each week.” – Lindsey LaParl, Strange Paradise
“Our marketing team at BookPeople in Austin, TX had the pleasure of working with the team over at Indiegogh. Highly recommended. They immediately understood our graphic needs, our voice, and our style. They were very responsive and tackled every project in a timely manner.” – Cristina Lebron, BookPeople
“The results of the project was exactly what we had hoped to achieve and in some ways we came to realizations which lead to changes we didn’t even realize we needed. The amount of effort we received felt even more comprehensive than what we’d expect from a 5+ person team.” – Lucas Kraft, Wonderbelly
“This rebrand is the first major step in a complete redirect for our small family business. It is a visual passing from one generation to the next, and the mission is renewed. Our branding guidelines are full of playfulness and energy, and we expect this to play a giant role in putting us on the map. We needed a rebranding regardless, but this outcome is even more magical than we expected. This will change our business entirely. It will boost sales, provide character, and give us and our customers something to be truly excited about every day going forward.” – Aubrey Stacy, Charm Factory
“The website now clearly tells our story and shares our mission. Also, the flow is much more user friendly and the online shop has better category organization! We’ve already received positive feedback from customers.” – Lena May, Inspire Me Latin America
“The results have been great! We’ve almost doubled our following on Instagram in a few short months, and we’ve gotten such positive feedback on our branding and social presence. We’re excited to continue to work with Indiegogh on branding and social going forward!” – Hailey O’Neill, MindBar