Our Branding Process
Through a series of deep-dive brand exploration workshops, we get to the heart of your brand, find opportunities for meaningful differentiation, and then develop ways to communicate that value to your target audience. At the end of it all, you’ll walk away with the knowledge and tools to implement your brand with purpose and confidence – so you can get back to running your business.
Brand development for high-impact brands – built from the ground up.
– Brand & Product Naming
– Competitive Landscape
– Target Buyer Personas
– Positioning
– Messaging & Voice
– Logo Design
– Visual Identity
– Copywriting
– Brand & Product Naming
– Competitive Landscape
– Target Buyer Personas
– Positioning
– Messaging & Voice
– Logo Design
– Visual Identity
– Copywriting
01. Brand Development
Discovery
The best place to start is by talking with you! We’ll first uncover your business’s unique pain points, identify opportunities for growth, and develop a plan for success. Then we’ll evaluate your brand through a critical lens and provide actionable next steps for your tailored brand strategy.
Brand Building
Through a hands-on Brand Building workshop, we’ll hone in on your unique brand story, get to the root of your brand purpose, better define your target audience, and develop clear and compelling messaging that positions your brand as a leader in its category.
Creative Direction
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel that best embodies your brand attributes and furthers your brand messaging.
02. Design
Logo Design
A memorable, distinct, and ownable custom logo design will build brand equity, position the brand for future growth, and distinguish your brand from competitors. But it doesn’t stop there – we’ll develop a fully responsive logo suite that will allow you to maintain accessibility and flexibility across various applications.
Visual Identity System
Having a cohesive library of visual assets is crucial for ensuring your brand maintains a strong presence across all touchpoints. That’s why we always design scalable identity systems that include things like spot illustrations, a custom icon library, seamless patterns and textures, and supporting brand marks to add visual flair and variety.
Brand Activation
Once we’ve nailed down your verbal and visual identity, we have everything we need to begin developing additional branded materials. If part of the project scope, this is when we’ll begin designing your custom website, business cards, or other marketing assets so that you’ll be ready to launch in one fell swoop.
03. Delivery
Brand Assets
We’ll deliver all project files in every format you’ll need for implementation, including the raw, editable files, PDFs, and image files. All assets will be organized into folders sorted by file type and color for easy finding and quick reference.
Brand Guidelines
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. This comprehensive document also includes your brand manifesto, consumer profiles, competitive brandscape, messaging, voice, and positioning.
Brand Launch Guide
Now it’s time to implement your new brand with confidence! We’ll provide your team with the assets and guidance they need to rollout your new brand successfully across all applications. Deliverables include a Brand Launch Guide detailing everything you need to know about rolling out your new brand.
Indiegogh Creative is a woman-owned branding & packaging design studio that empowers female-led brands to launch, scale, and pivot with impact.
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