our work.

CASE STUDY 01: DOLL & CLARKE

our work.

CASE STUDY 01:

DOLL & CLARKE

the client

Doll & Clarke is a boutique-style fashion brand that carries comfortable, stylish, handmade basics for women from petite to plus. The brand is also expanding its product line to include a new ‘Home’ collection, which will offer an array of soft, natural-textured, minimal home decor.

  • Naming & Tagline
  • Logo Design
  • Brand Identity
  • Package Design
  • Social Media Content

the client

Doll & Clarke is a boutique-style fashion brand that carries comfortable, stylish, handmade basics for women from petite to plus. The brand is also expanding its product line to include a new ‘Home’ collection, which will offer an array of soft, natural-textured, minimal home decor.

  • Naming & Tagline
  • Logo Design
  • Brand Identity
  • Package Design
  • Social Media Content

brand identity

Indiegogh worked with Doll & Clarke to dream up four possible visual identities that would convey their eclectic, minimal, trendy style. The four creative directions – named Adventure Awaits, Natural Beauty, Hipster Honey, and Chic & Trendy, respectively, served as a starting point for inspired discussion. Ultimately, the team chose to explore the Natural Beauty direction, while taking inspiration from a mixture of color palettes and patterns.

The end result is a soft, whimsical brand fit for the modern eco-conscious woman. Alternate logomarks add versatility and flexibility to the brand structure, and varied font families speak to its eclectic nature. The photography is kept light, simple, and relaxed.

Doll & Clarke

brand development

Indiegogh developed business cards for store associates, designed custom product tags for various product lines, and created a social media content calendar complete with IG stories, a new Facebook cover photo, and custom branded posts to promote the launch of Doll & Clark Home.