Indiegogh worked with Doll & Clarke to dream up four possible visual identities that would convey their eclectic, minimal, trendy style. The four creative directions – named Adventure Awaits, Natural Beauty, Hipster Honey, and Chic & Trendy, respectively, served as a starting point for inspired discussion. Ultimately, the team chose to explore the Natural Beauty direction, while taking inspiration from a mixture of color palettes and patterns.
The end result is a soft, whimsical brand fit for the modern eco-conscious woman. Alternate logomarks add versatility and flexibility to the brand structure, and varied font families speak to its eclectic nature. The photography is kept light, simple, and relaxed.
Indiegogh developed business cards for store associates, designed custom product tags for various product lines, and created a social media content calendar complete with IG stories, a new Facebook cover photo, and custom branded posts to promote the launch of Doll & Clark Home.