Our Process
Through a series of deep-dive brand exploration workshops, we get to the heart of your brand, find opportunities for meaningful differentiation, and then develop ways to communicate that value to your target audience. At the end of it all, you’ll walk away with the knowledge and tools to implement your brand with purpose and confidence – so you can get back to running your business.
01. Brand Development
Discovery
The best place to start is by talking with you! We’ll first uncover your business’s unique pain points, identify opportunities for growth, and develop a plan for success. Then we’ll evaluate your brand through a critical lens and provide actionable next steps for your tailored brand strategy.
Brand DNA
Through a hands-on Brand Building workshop, we’ll hone in on your unique brand story, get to the root of your brand purpose, better define your target audience using real market data, and develop clear guidelines for how the brand should look and act.
Positioning & Messaging
We’ll then determine your brand positioning by establishing your niche in the market, messaging, voice, and tone. These will ensure that your business remains focused on serving its target demographic, maintains appropriate messaging, and ultimately earns its place as a trusted, preferred brand in the mind of your target consumer.
02. Design
Creative Direction
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel that best embodies your brand attributes and furthers your brand messaging.
Logo Design
A memorable, distinct, and ownable custom logo design will build brand equity, position the brand for future growth, and distinguish your brand from competitors. But it doesn’t stop there – we’ll develop a fully responsive logo suite that will allow you to maintain accessibility and flexibility across various applications.
Identity System
Having a cohesive library of visual assets is crucial for ensuring your brand maintains a strong presence across all touchpoints. That’s why we always design scalable identity systems that include things like spot illustrations, a custom icon library, seamless patterns and textures, and supporting brand marks to add visual flair and variety.
03. Delivery
Brand Strategy Guide
We’ll compile all strategic insights into a thorough strategy guide that details our findings in more depth. This internal document includes your brand manifesto, consumer profiles, competitive brandscape, messaging, voice, and positioning.
Brand Identity Guide
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. You’ll feel comfortable referencing it as your business grows.
Brand Launch Guide
After developing a thoughtful strategy and brand identity, it’s time to implement with confidence! We’ll provide your team with the assets and guidance they need to rollout your new brand successfully across all applications.
Our Process
Through a series of deep-dive brand exploration workshops, we get to the heart of your brand, find opportunities for meaningful differentiation, and then develop ways to communicate that value to your target audience. At the end of it all, you’ll walk away with the knowledge and tools to implement your brand with purpose and confidence – so you can get back to running your business.
01. Brand Development
Discovery
The best place to start is by talking with you! We’ll first uncover your business’s unique pain points, identify opportunities for growth, and develop a plan for success. Then we’ll evaluate your brand through a critical lens and provide actionable next steps for your tailored brand strategy.
Brand DNA
Through a hands-on Brand Building workshop, we’ll hone in on your unique brand story, get to the root of your brand purpose, better define your target audience using real market data, and develop clear guidelines for how the brand should look and act.
Positioning & Messaging
We’ll then determine your brand positioning by establishing your niche in the market, messaging, voice, and tone. These will ensure that your business remains focused on serving its target demographic, maintains appropriate messaging, and ultimately earns its place as a trusted, preferred brand in the mind of your target consumer.
02. Design
Creative Direction
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel that best embodies your brand attributes and furthers your brand messaging.
Logo Design
A memorable, distinct, and ownable custom logo design will build brand equity, position the brand for future growth, and distinguish your brand from competitors. But it doesn’t stop there – we’ll develop a fully responsive logo suite that will allow you to maintain accessibility and flexibility across various applications.
Identity System
Having a cohesive library of visual assets is crucial for ensuring your brand maintains a strong presence across all touchpoints. That’s why we always design scalable identity systems that include things like spot illustrations, custom icon library, seamless patterns and textures, and supporting brand marks to add visual flair and variety.
03. Delivery
Brand Strategy Guide
We’ll compile all strategic insights into a thorough strategy guide that details our findings in more depth. This internal document includes your brand manifesto, consumer profiles, competitive brandscape, messaging, voice, and positioning.
Brand Identity Guide
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. You’ll feel comfortable referencing it as your business grows.
Brand Launch Guide
After developing a thoughtful strategy and brand identity, it’s time to implement with confidence! We’ll provide your team with the assets and guidance they need to rollout your new brand successfully across all applications.
Indiegogh Creative is a woman-owned branding studio that empowers growth-minded small businesses to launch, grow, and pivot with intention.
hello@indiegogh.com
(512) 962-1310
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