Creating a cohesive “family” of visual cues is crucial for establishing your distinct brand identity, and ensures you maintain a strong presence across all brand touchpoints. This is what’s known as an identity system, and it’s our bread and butter.
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel.
We’ll then develop the visual identity system for your brand, beginning with a custom logo. Thoughtful color palette creation, typography selection, and any other supporting brand marks, patterns, textures, or illustrations will complete the suite of brand identity deliverables.
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. You’ll feel comfortable referencing it as your brand grows.