OUR PROCESS
01. Brand Strategy
Truly connecting with your audience goes beyond sales and numbers. It requires learning what makes people feel inspired, influenced, and compelled to support a brand. Together, we’ll clarify your unique value proposition, your competitive landscape, and most importantly – your target audience. You’ll come away with clear, actionable insights and the tools you need to position your brand as an industry leader.
OUR PROCESS
01. Brand Strategy
Truly connecting with your audience goes beyond sales and numbers. It requires learning what makes people feel inspired, influenced, and compelled to support a brand. Together, we’ll clarify your unique value proposition, your competitive landscape, and most importantly – your target audience. You’ll come away with clear, actionable insights and the tools you need to position your brand as an industry leader.
Market Research
First, we’ll work on defining your audience, building comprehensive target consumer profiles, and exploring strategies for tailoring your messaging to resonate with each market segment.
Competitive Analysis
Next, we’ll analyze your competitive landscape, providing specific, actionable insights on your direct and indirect competitors, industry trends to embrace or avoid, and opportunities for growth and differentiation.
Brand Positioning
Using the insights from the first two phases, we’ll establish your place in the market, hone in on your unique brand story, craft compelling messaging, and give you the tools to implement your new brand with clarity and confidence.
Market Research
First, we’ll work on defining your audience, building comprehensive target consumer profiles, and exploring strategies for tailoring your messaging to resonate with each market segment.
Competitive Analysis
Next, we’ll analyze your competitive landscape, providing specific, actionable insights on your direct and indirect competitors, industry trends to embrace or avoid, and opportunities for growth and differentiation.
Brand Positioning
Using the insights from the first two phases, we’ll establish your place in the market, hone in on your unique brand story, craft compelling messaging, and give you the tools to implement your new brand with clarity and confidence.
02. Brand Identity
Creating a cohesive “family” of visual cues is crucial for establishing your distinct brand identity, and ensures you maintain a strong presence across all brand touchpoints. This is what’s known as an identity system, and it’s our bread and butter.
02. Brand Identity
Creating a cohesive “family” of visual cues is crucial for establishing your distinct brand identity, and ensures you maintain a strong presence across all brand touchpoints. This is what’s known as an identity system, and it’s our bread and butter.
Creative Direction
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel.
Logo & Identity System
We’ll then develop the visual identity system for your brand, beginning with a custom logo. Thoughtful color palette creation, typography selection, graphic styles, imagery, and any other supporting brand marks, patterns, textures, or illustrations will complete the suite of brand identity deliverables.
Brand Guidelines
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. You’ll feel comfortable referencing it as your brand grows.
Creative Direction
We’ll develop a focused and concise design brief that will guide creative discussion as we move into design. Then, we’ll explore creative directions for the brand using moodboards and other visual tools, establishing a cohesive and unique look & feel.
Logo & Identity System
We’ll then develop the visual identity system for your brand, beginning with a custom logo. Thoughtful color palette creation, typography selection, graphic styles, imagery, and any other supporting brand marks, patterns, textures, or illustrations will complete the suite of brand identity deliverables.
Brand Guidelines
To ensure your new brand is always handled with care, we’ll compile a comprehensive style guide that details the correct usage and standards of all brand assets. You’ll feel comfortable referencing it as your brand grows.
03. Brand Activation
Once we’ve developed a strong brand identity you can be proud of, we’ll work to make sure your website, social media, and marketing materials reflect your new brand so you can get back to running your business.
03. Brand Activation
Once we’ve developed a strong brand identity you can be proud of, we’ll work to make sure your website, social media, and marketing materials reflect your brand so you can get back to running your business.
Website Design
A modern, responsive, and user-friendly website will be crucial for creating a brand experience for consumers that addresses their needs, tells the story of your brand, and influences the purchase decision.
Social Media Content
With your overall social strategy in mind, our social media marketing experts will create high quality, branded graphics and content that engages your audience and builds community around your brand.
Marketing Materials
A cohesive array of digital & print marketing solutions is a must for any business – allowing you to more effectively connect with your audience and communicate core information to prospective clients.
Package Design
Command a strong shelf presence with product packaging designed to position your CPG brand as a leader in its category. We’ll coordinate directly with your vendor to ensure a seamless transition from screen to shelf.
Website Design
A modern, responsive, and user-friendly website will be crucial for creating a brand experience for consumers that addresses their needs, tells the story of your brand, and influences the purchase decision.
Social Media Content
With your overall social strategy in mind, our social media marketing experts will create high quality, branded graphics and content that engages your audience and builds community around your brand.
Marketing Materials
A cohesive array of digital & print marketing solutions is a must for any business – allowing you to more effectively connect with your audience and communicate core information to prospective clients.
Package Design
Command a strong shelf presence with product packaging designed to position your CPG brand as a leader in its category. We’ll coordinate directly with your vendor to ensure a seamless transition from screen to shelf.
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